Government urgently needs to gauge public perception of new track and trace app

One of the earliest studies to look at mass acceptance of tracing apps suggests that privacy-the factor generally considered most important by governments in their approach to the new technology-is the top consideration for only a certain group of people. Others would place greater weighting on other considerations, such as how convenient it would be to use. Promoting the wider societal benefits of an app is also proven more effective than focusing on benefits to a user's own health-suggesting governments should focus on citizens' altruistic motives.

The different approaches and perceptions of apps means that the UK as a whole may not engage with the track and trace system being introduced in autumn in the same way, so the government may quickly need to gauge 'what' we all are thinking, before the design is finalised.

Professor Monideepa Tarafdar from Lancaster University Management School is one of the authors of the new study, published in the European Journal of Information Systems. She said: "More than half of the population must install and actively use the app in order for it to be effective. In light of the urgency of the situation, and the fact the government will roll it out voluntarily, getting a true understanding of how to get the masses to accept-and crucially, use-one single app, is the most important consideration for developers.

"Our study reveals that one app simply cannot fit all-so the government needs to understand what the majority of us think about the system in order for it to be successful."

The researchers led an experimental study in Germany with 518 participants in April 2020, when a track and trace app had been announced by government, but before it was released. They presented different versions of a fictitious app to the individual participants, gauging responses to functionality and design. Results revealed that participants could be divided into three groups-Critics, the Undecided and Advocates - each with differing propensities to use the app, and each valuing the app features very differently.

Professor Simon Trang from the University of Goettingen said: "For the critics and undecided amongst participants, privacy was a top consideration-but did not sway the advocates of a tracing app. Crucially, we found messaging around the app protecting the user's own health were either ineffective or, in some cases, counterproductive. To achieve mass acceptance, our results suggest that communication strategies should solely focus on societal benefits such as 'download the app and help to keep the population safe.' "

Participants that were undecided were more swayed to download and use the app if it was presented as something convenient to use, whereas this was not a strong consideration for other groups.

Website search

Recently updated

OneNote Password Recovery Key Crack + Activator Download 2020 OneNote Password Recovery Key Crack + Serial Number A password recovery tool that is designed to retrieve passphrases for MS OneNote files by using a combination of various attacks
P2 Commander Crack + Activator Download P2 Commander Crack With License Key 2020 A reliable and effective solution that helps you to perform comprehensive digital forensic examinations and deleted data recovery
MailEnable Enterprise Premium Crack + Activator Download 2020 MailEnable Enterprise Premium Crack + Serial Number A powerful email server that integrates MAPI connector for Outlook, mobile connectivity, as well as sharing and collaboration options

Software News

Aug 4
For 16 years, CCleaner has been a popular computer system cleaning and optimization tool, known for efficiently removing unwanted files, programs and accumulated digital fragments from users' hard drives.
Aug 4
During the coronavirus pandemic, Zoom, Skype, and other videoconferencing systems have become our lifelines for workplace communication. But while those platforms work well for many kinds of virtual meetings and conferences, ...
Aug 3
Terrorist attacks often feature the use of homemade explosives. For the police and security forces to be able to take appropriate precautions and assess the damage after an attack, they need access to the right kind of tools. ...
Aug 3
Google has announced that as part of its effort to provide users with more ad transparency, it will begin testing the idea of using "trust tokens" which, unlike cookies, will allow website owners to authenticate users to ...
Jul 31
The European Commission has tasked German software giant SAP to develop a way to link at least 18 national virus-tracing apps to share data across EU borders, officials said Friday.
Jul 31
At Japan Advanced Institute of Science and Technology, researchers have successfully established relationships between games and law of motions in mind through analogy of physics and game refinement theory.
Jul 30
The makers of the photo editing app Facetune have launched a new version that's focused solely on retouching faces in videos.

About us

Welcome to new crack resource CrackDownloadz.com! Our service can generate cracks, keygens and serials for your software to unlock it. CrackDownloadz provides a lot of popular cracks and keygens. No spyware and adware at all, just download new cracks, keygens and serials. If you have a software that needs a crack feel free to contact us.

Also you may contact us if you have software that needs to be removed from our website.